The 22 Immutable Laws of Marketing

These are the chapter heading from The 22 Immutable Laws of Marketing, by Ries & Trout, Harper Business.
1. It is better to be first than it is to be better.
2. If you can't be first in a category, set up a new category you can be first in.
3. It is better to be first in the mind than to be first in the marketplace.
4. Marketing is not a battle of products, it's a battle of perceptions.
5. The most powerful concept in marketing is owning a word in the prospect's mind.
6. Two companies cannot own the same word in the prospect's mind.
7. The strategy to use depends on which rung you occupy on the ladder.
8. In the long run, every market becomes a two horse race.
9. If you are shooting for second place, your strategy is determined by the leader.
10. Over time, a category will divide and become two or more categories.
11. Marketing effects take place over an extended period of time.
12. There is an irresistible pressure to extend the equity of the brand.
13. You have to give up something to get something.
14. For every attribute, there is an opposite, effective attribute.
15. When you admit a negative, the prospect will give you a positive.
16. In each situation, only one move will produce substantial results.
17. Unless you write your competitor's plans, you can't predict the future.
18. Success often leads to arrogance, and arrogance to failure.
19. Failure is to be expected and accepted.
20. The situation is often the opposite of the way it appears in the press.
21. Successful programs are not built on fads, they're built on trends.
22. Without adequate funding, an idea won't get off the ground.

Be in State

Want to set myself free
beyond all the emotions
Just be in trance
lose myself in hollow



Listen to gaunty jovial
pleasure of the soul
draw doodles and mesmerize
beauty that I cant shut my eyes to
May I remain in same peace
gaiety with soft chuckles
and hear the soft score.

Illicit intentions

Am I a sinner to desire you,
on a frovilic juvenile moment,
Am I to be cursed,
to desire your presence
that I be exhiled.

Those puppy eyes,
that makes me licentous,
those juicy red lips,
allows me to be a wild,
almost feeling as a caveman.

I often wonder,
how did you manage invent yourself?
I never knew such a woman earlier
My self esteem demanded you
To be right here in my arms

The Blissful Envoy

From hermit to venerate,
the plausible soul alive,
wants to sing songs,
of hulla baloo to solitary walk,
reaps of worldly tales.

Spread wings like chauvenistic phoenix,
spitting fire and life into everything,
ending the walk of deadly life,
with a monotone mechanical evolution.

A happen stance Bliss in convoluted,
Spread hues and fragrance,
free from despices and detest,
Holding the self only to spread,
Virtue, Happiness and Serenity.

Ik Kasab ki Chah mein,
Tasnashi chehre ke is dulaar mein,
Mann ekal is Gulzar mein,
Dooba mann tere seep mein.
Dua aman sirf is lamhe ki.
Jab mein tere sang jee saku.

Rasta Man

When he had power to strike his wand,He was standing there as Rasta; Ferocious,Unapologizing, Threatening,
His eyes intimidating, Making you feel conscious about self. He looked like Warrior who was just seeking a way to celebrate joyous Victory at end of the war. He walked and behaved like World was his to take.

He just walked right to upto a lady with long dark wavy hair that almost wanted to wrap earth around her. Her hair looked so silky and shiny that you couldn't help but keep watching them swayed by the air. He put hands on her shoulder to make her turn around. She turned and looked breath taking Gazelle; a complete bliss. Her features seemed so delicate as they would melt into you. He gazed deeply in her eyes and pulled her to floor.

She didn't know how to react She was just floundered by his Strength and Dominance. He was unapologizing for taking what he liked. She never had a stranger sweeping her off her feet. This is when she realized what it means to be 'weak on knees'. She wanted to run away but her knees and heart failed her.

She couldn't dare to lock eyes with him yet made her feel strangely comfortable. It felt like if she only bowed to this man, she would be safe from the rest of the mankind.

He was letting her have all the fun she ought to yet kept her in strong hold. As if unspoken rule allowing her to be childlike but under adult supervision. She was just his baby who would do everything to draw his attention and provoke him. Yet all she wanted was him to take care of her and love her. It is weird tact yet it made all sense in her world. She just wanted to test he would not hurt her. He was her Protector!

Seek of courage

Free me of my dreams father;
Relieve me of anxious mind;
Give me heart of courage;
a heart of lion,
to face the battles,
that I ought to live through,
and be unmoved from other Mortals!